Volume@Currys was a one-off, public sound-art performance event conceived and coordinated by me, and promoted in conjunction with Currys retail store and the Usurp Art Gallery in West Harrow.
At 5pm on Saturday 19th November 2011, 50 volunteers switched on every sound-making device in the warehouse-sized Currys electrical store in South Ruislip and turned
the volume up full on each device. Laptops, radios, TVs, CD players, home entertainments centres, public address, alarm and car navigation systems were all activated
by a team of volunteers and willing members of the public, in a sonic experience open to the shopping public and relayed live on the internet.
Once each unit was playing some media, CD, Mp3 radio or DVD, the volume was turned down, and starting from silence, which itself was a
remarkable thing to achieve in a store selling HiFis TVs and home entertainment centres, the volume of each unit was turned up.
One by one, starting with the quietest first, headphones GPS, laptops and ending with the loudest, we reached an unprecedented
level of cacophony in the store, achievable only by releasing the latent potential of over 350 domestic sound making appliances.
When maximum volume was achieved, we began the process of reducing the volume of each unit, until a room silence was levelled.
The event lasted approximately half and hour and was an extraordinary experience. It was promoted in conjunction with the Usurp
Art gallery in West Harrow and was streamed live on Ramjac Radio ramjac.co.uk
The event was made possibly with the kind agreement of Neeraj Chadda, the Currys area manager.
Many of the staff were somewhat challenged as they tried to continue their work, but many customers joined in.
Many thanks to all concerned.